Creative practice

Creative Practice

Early in the morning, as I was rushing, getting late for my classes, when I encountered a man dressed up as a chicken. The bright, yellow color of his costume immediately caught my attention. While passing by me, this huge chicken offered me a flyer, on which it was written “Gomex, popravljamo raspolozenje”. The man didn’t tell me anything, but the costume and the chicken walk immediately draw my attention, and it surely was a very smart move, to advertise discounts of the certain products in the neighborhood. It’s slogan :”Popravljamo raspolozenje” is an interesting persuasive technique, since it suggests that if you shop there, you will be happier due to low prices.

  I was still running late for my classes, so after a while, I turned around the corner, to take a shortcut, and there was, in front of me, a huge billboard advertising a hotel “Stari krovovi”. The poster on the billboard shows an exclusive suite furnished with the stylistic furniture in red, creating the feeling of comfort and luxury at the same time. Additionally to that, the logo of the hotel written in calligraphy is almost royal like and gives an impression of sophistication and can certainly attract people who can afford it, to enjoy its facilities.

The wind was blowing so much, and I was really glad when I entered in SPENS to warm up a little bit. Wherever I turned my head, there were signs of persuasive advertising. During the year, there are held all sorts of sports and cultural events, so naturally, advertisements were everywhere. From words such as SALE!!!, EXTRA VEEELIKI POPUST, that jumped up from shop windows, to posters advertising exclusive concerts of famous singers for 8^th March. But, while I was going out, I saw the advertisement that I had seen myriad times before, and it still, caught my attention every time. The well known bakery “Žeki”, that bakes really tasty rolls, pizzas and many other products, has opened, a few months ago, a restaurant of home cooked meals. The entire outer wall of the bakery was covered with the poster of what looked like a large plate full of pasta and tomato sauce. I go this way at least once every day, and still, every time I look at this poster, I get hungry.

When I finally reached the building of the faculty, both hungry and tired at the same time, and entered inside, Suddenly, I realized that almost every wall and the notice board were smeared with all kinds of advertisements. The most striking ones were those printed in the bright colors, with big letters suggesting you to travel to interesting destinations for a small price, which is what we, as students, need the most. In most of the cases, posters of this kind, depict young people of our age that we can identify with, in front of some famous destination, smiling and having fun. On the top of all, there is usually a big slogan that subtly suggests: „U Prag za 80€!“ In my opinion, this kind of advertising is the most persuasive, at least for the students and my peers. We all yearn to travel and meet different cultures, people, explore the world and enrich our experience in every way, but the economic factor is always the one standing in our way.     

When my lecture was finally over, and I started thinking about the impact of the adds and its constant presence in our everyday life. Wherever we go of look, whether we just walk along the street like I did, or turn on the computer, of even our cell phones, we are bombarded with all kinds of advertisements which can be more or less persuasive. Whether we are annoyed, or pleased by it, we certainly can not remain indifferent.